But what does all of this content push and analytics really mean? Who really benefits? What is emphasized in the midst of all of this activity? It seems it’s all about the CUSTOMER. How do we prove such a claim?
A few weeks ago, Kim Garst published an article on selecting keywords for content. One of the tools she highlighted was Wordle (www.wordle.net), which allows authors to see if they are giving appropriate weight to essential keywords. But I decided to use it in reverse, analyzing content we have already published, and descriptions from our website. The goal was to see what we were focusing on when presenting our offerings to the public. Low and behold, it was all about CUSTOMERS!
Every company likes to think they emphasize the importance of customers, I know I do. As it turns out, we have been doing it without really worrying about it. And it’s not just about our customers. If we can’t bring new customers to YOUR business, and existing customers back more often, we aren’t doing our job. For all the talk of technology, platforms, media, solutions, ROI, branding, audience…yada, yada, yada…it’s all about getting in front of your customers.
Going forward, that will always be our goal. We aren’t all about chasing the latest shiny object or winning awards and kudos for us. We want to do what makes sense for your business to reach goals, maintain a solid reputation, and of course #GetFound to #WinLocal!
As our customer, rest assured that YOUR customers are at the center of everything we do!