Social media is now the top internet activity. Americans spend an average of 37 minutes each day on social media, higher than shopping, email or any other major internet activity (Business Insider, 2014). People are spending around 120 billion minutes every month on just Facebook and Twitter. With over a billion users on Facebook and half as many on Twitter, small businesses not utilizing these social networks to the fullest extent is akin to letting go of prime real estate in the physical world.
However, merely creating social accounts doesn’t translate to success for SMBs. Our data indicates that more than 58% of SMBs have less than 100 likes on Facebook and over 72% have less than 100 followers on Twitter. Those numbers may sound abysmal, but that means there’s plenty of room for growth.
While many businesses have a Facebook page, over 58% of surveyed owners say they struggle with promoting their Facebook pages, or don’t even have one at all (Social Media Today). Our data indicates that only just over 46% of businesses promote their Facebook page on their website, and only about 30% link to their Twitter account. While not the only place to promote social, a company’s website is the clear starting point.