“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
What is Reputation Management?
Managing your reputation is nothing new; businesses have been doing it forever. What’s new is how the internet and social media have changed the way businesses are being defined and how fast reputations spread.
New media sources have changed how brands are perceived. In the past, a business defined itself with what it said in its advertising, but now the customer defines the business by providing you real-time feedback through channels like blogs, social media, forums, review sites, and more.
New media means that the days of creating and feeding generic content to the masses is over. Today, people trust traditional advertising much less than avenues available through local and social channels. The most trustworthy form of advertising is word of mouth, which includes recommendations from people that consumers know, as well as consumer opinions posted online.
These insights resonate with many small businesses, making a lot of them reconsider what they are doing to leverage online opinions and social conversations. Brands need to become more authentic and engaged with their customer-base, and software can help them to manage that process more easily.
Reputation Management and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. In the past these tools were only available to corporations with large marketing budgets, but in the last four or five years they have become affordable and simple enough for the average small and medium size business owner.
Reputation Management software works to achieve a variety of goals, with tools that helps:
- Correct your online listings
- Respond to online reviews
- Benchmark your business to your competitors
- Monitor employees’ internet activity
- Engage with customers through social media
- Stay on top of new conversations with reports and alerts
#Reputation #Strategy that helps you #WinLocal