Yes, you can pretty much find stats online to support any claim you want to make. If you can't find them, you can always make them up and post them in a few places to validate your statements. But here are some real stats, from reputable sources, that you should consider when evaluating the effectiveness of your marketing and planning for 2015, as it relates to social media.  We even have a fun little video (CLICK TO WATCH), for those of us with limited attention spans.

• 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing)
  
• 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)
  
• 53% of social media marketers don't measure their success. (Source: Awareness, Inc.)
  
• 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source: Adobe)
  
• Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing)
  

If you are like many small businesses, you struggle to find time to effective engage your customers and grow your audience on social media. Starting with our Digial Snapshot, we will work with your team to build a roadmap and provide you the tools and training to outpace your competition.

At Icon Web Group, our goal is to help your business #GetFound by local customers looking for your products and services. With our #ToolsForSocial you can do just that and #WinLocal. Fill out a request today for your Digial Snapshot!

Every day, customers are talking about businesses online, whether it’s on Yelp, Urbanspoon, Tripadvisor, Google+, Facebook, personal blogs, or elsewhere.  Our latest video helps put everything in perspective (WATCH NOW).

According to Nielsen, 85% of consumers find local business info online, and 90% of customers say buying decisions are influenced by online reviews.  Local businesses need an affordable way to see what their customers are saying and manage their reputation.

Consistent online listings are crucial to search engine rank. It’s essential that your business listings are right, or you could be driving them to your competitors. We partnered with all of the four major listing data providers — Factual, Acxiom, Infogroup and Neustar (Localeze) — in order to offer a complete listing syndication solution. These four providers power the web, doling out information to over 300 other sites, like Urbanspoon, Yelp and many others. To correct a company listing with each of these providers individually can get quite expensive.

How important is listing accuracy for local search? In a word, critical!  Want to know all the places your business is listed on the web and what information is displayed? Our Digital Snapshot can help, and show how much of an impact it has on your local visibility.  

Let us demo an affordable, easy-to-use platform that will solve both of these problems.  Just call us, 501-444-2810, or fill out a request for a digital audit.

Tools to help you #GetFound and #WinLocal.